• Is your brand gaining traction in the market?
• What attributes can be attached to your brand?
• Does your brand reflect your business values?
• Do your customers identify with it?
• Have you invested enough time and money in positioning and promoting it?
• Ultimately, what is it worth to your business?

But what is a brand? It's not just about the name of your business, a lovely logo or pretty colours - it's what customers first think of when your name pops up. This includes what you sell and for how much, how you sell it, where you sell it, how you get their attention, what they think of your product, and finally their experience of your service.

Your brand must embody what you are about and to be successful, it must leave a lasting positive impression. It has to stick out from the rest. Everything that you do which a customer experiences (or a potential customer sees) affects your brand.

So if you want to breathe some life into your brand, don't just focus on how it looks and who sees it, ensure that the whole experience is compellingly good. That's what you remember as a consumer.

Nomos can help you get the brand basics right. We don't design but focus on the whole brand development process as a crucial cog in the marketing wheel. The first step is putting yourself in the customer's shoes:

This customer empathy is a key part of our Brand Storm program. We'll look at how effectively you currently brand, rank your customers and determine how to best get you a better result: