| Growth is critical to the life and health of a business. Businesses grow at different rates due to a multitude of reasons which could be internal and or external factors. Rapid growth can be difficult to manage and fraught with risk where the financial stakes are high.
You can grow through selling the same products to new customers, selling new products to existing customers, or selling new products to new customer. It is more prudent to supply products that the market actually wants, rather than producing and then hoping that it will
be acceptible.


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